The Japanese body cloth
Ten minutes that are just yours.
A long, quick-drying wash cloth made in Japan. Rich lather, reaches your whole back, and leaves your skin feeling genuinely clean. Your loofah could never.
Starting at $30. Lasts months, not weeks.
Made in Japan
by craft towel makers
Dries in hours
not days
Lasts months
replace twice a year
Machine washable
easy to keep clean
Why Nodoka
Your loofah stays wet. That's the problem.
Loofahs and poufs hold water for hours, and anything warm, damp and full of dead skin is a great home for bacteria. In Japan, most people use something better.
Dries fast
Thin and flat, so it rinses clean and dries in a few hours on a hook. Less time damp means less growing on it.
Reaches everywhere
About three feet long. Hold both ends and wash your whole back like you mean it. No brush on a stick required.
Better lather
A little soap goes a long way. The weave whips it into a thick foam and gently lifts dead skin as you wash.
Made in Japan
A modern brand with an old-school maker.
Every Nodoka cloth is woven in [REGION], Japan, by [MAKER], a towel maker that has been doing this for [XX] years. We could have gone cheaper. We didn't, because you'll use this every single day.
The name comes from nodoka, a Japanese word for the calm, unhurried feeling of a peaceful afternoon. That's the feeling we're after, every day.
The ritual
The one part of the day nobody else gets.
No phone. No inbox. Just warm water and a few slow minutes. Nodoka doesn't make your shower longer. It makes it feel like it counts.
- 1Wet the cloth and add a little soap.
- 2Scrunch it to build a thick lather.
- 3Take your time. Hold both ends for your back.
- 4Rinse it out and hang it open to dry.
Shop
Less per year than the loofahs you keep replacing.
The Pair
Most popular$55
Two cloths. One for you and one for them, or rotate so one is always dry.
Reserve the pair
The Ritual Set
$75
A Nodoka cloth with our hinoki body wash. The full experience, and an easy gift.
Reserve the setWant it handled? Subscribe and we'll send a fresh cloth every six months. Cancel anytime.
Questions
Is it scratchy?
It has some texture when dry and softens once wet. Gentle enough for daily use. Go lighter on sensitive spots.
How long does one last?
Most people replace theirs every six months or so. Toss it in the wash now and then to keep it fresh.
What soap should I use?
Any body wash or bar soap works. You'll need less than you think.
When does it ship?
We're making our first batch now. Join the list and you'll be first in line, starting in Utah.
Get on the first batch.
Our first run is small. Leave your email and we'll let you know the moment it's ready, plus an early-list price.